More girls and women changing the game!

Whether or not you play for fun or hope to make it all the way to the AFLW, the Ball Magnets App includes an exclusive range of skills, gamecraft and fitness drills created by AFLW and AFL players. Our content is designed to improve your game at any level and focuses on being inclusive and relevant for any player who loves the game. Our Ball Magnets will show you what it takes to be elite and reach your potential.

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Growing with the AFLW

The AFLW standard keeps improving every season with exciting growth across the game, all the way down to grassroots level. Elite players continue to emerge as role models and follow the lead of our original Ball Magnet, Erin Phillips. We continue to celebrate this growth by expanding our training content and insights from players such as Chloe Molloy, Ash Riddell and Gabby Pound.


Be your best

The players and team behind Ball Magnets are committed to helping grow the participation of girls and women at all levels of the game and to shine a spotlight on the passion and effort being shown by so many to make our game even greater.

Behind the scenes

We've had an amazing amount of players from across the AFLW competition sharing their game experiences, revealing what it takes to play at the highest level and the challenges of being part of a growing comp. Follow us here:

“To be able to pave the pathway for young girls who want to play footy is a privilege. There will be a huge number of girls now who will want to play but would not have pursued the sport because they never thought there would be that opportunity.”

Erin Phillips